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Color Selection in the Page Design Workflow

Posted by Martha DiMeo on August 14th, 2012 | No Comments

If you read the previous post about image size and resolution you are now familiar with the first step in the image evaluation process.

The next consideration is the color and tonal quality of the image. If you are planning on building a color palette from a particular photograph it is imperative to begin with a photograph that is color-balanced and properly exposed. If the photo is dark, lacks contrast, or suffers from a color-cast, you will be led down the wrong path when selecting colors from the image.

What Should You Do First?

The solution is simple—and key to achieving the results you are after. Adjust the steps in the workflow. Move color correction and retouching tasks to the beginning of the design process rather than the end.

Color Variations Revealed

In this example, if you chose to work from the uncorrected version, the beautiful colors “hidden” in the image would have been missed. The “After” version provides the color resources to create a pleasing palette.

Bringing out the inherent variations of color in the flower produced a pleasing spectrum of colors from which to build a color palette. Photography & Photo Editing by Martha DiMeo © 2012; Available for Licensing


Additional Resources

How to Find the Perfect Color

To learn more about finding the hidden color palette in a photograph, download the free article How To Find the Perfect Color from Before & After magazine.



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© Martha DiMeo 2012

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