Picture frame prototype with still life photo by Martha DiMeo

Product Prototype ~ Beveled Mat with Frame

Creating product prototypes is one of the numerous and amazing imaging tasks that can be achieved with Photoshop.

Prototype images are generally used for two purposes. The first is to use the Photoshop replica in place of the actual product for catalog photography. Often times an item is being manufactured concurrently with the development of sales and marketing materials. When an actual, finished product is not available, one can be created digitally.

The second is to conceptualize and test design ideas for new products. Many of the examples in this portfolio were created as product ideas to pitch to art licensing companies.

In this first piece a frame was created to show what the photograph would like when handsomely framed and matted. Note the feeling of depth created by the beveled edge of the mat and shadowing on the frame.

Photograph by Martha DiMeo, Artist Pastels Series. Available for Licensing

Tumbled Marble Coaster with painting by Melody Phaneuf

Product Prototype ~ Tumbled Marble Coaster

Have you ever pitched an idea for a product? Visuals speak much louder than words. Conceptualizing ideas for product development is where the skilled use of prototyping in Photoshop really shines. In partnership with Boston artistMelody Phaneuf, I created the following series of product ideas to present to potential licensors.

As a result of this prototype, a line of tumbled marble coasters was designed and brought to market. Visit MelodyTheArtist.com to see the complete series.

Product Photography: Martha DiMeo
Painting: Tondo by Melody Phaneuf

Product Prototype of Decorative Plate with French Market Scene

Product Prototype ~ Decorative Plate

A French market scene and a concept for a collectible plate design–a perfect pairing. From a Photoshop production standpoint, the key to creating a realistic rendition was careful consideration to the shading to maintain the curvature of the plate. Preserving the cast shadow from the dish stand was also very important. Without that shadow something looked “off”.

Product Photography: Martha DiMeo
Painting: Le Marché II by Melody Phaneuf

Product Prototype of Key Box, Landscape painting by Melody Phaneuf

Product Prototype ~ Key Box

The key box, purchased in a home goods store, desperately needed enhancement. The plain look of the box and colors in the painting was the inspiration for this pairing. A relatively easy composite to create, the most important factor in creating a realistic rendering was to merge the painting with the texture of the wood.

Product Photography: Martha DiMeo
Painting: Peaceful Harbor by Melody Phaneuf

Product Prototype of Switch Plate with Sunflower Field Landscape

Product Prototype ~ Switch Plate

If this switch plate was an actual product, would you purchase it for your home? The idea for this product came out of my affinity for small details and accent pieces that can make all the difference in completing a room’s décor.

The artist was trusting in allowing me to crop the painting to find just the right section of the canvas to create a pleasing composition. Notice that the rippled texture of the plate was maintained.

Product Photography: Martha DiMeo
Painting: Sunflowers of the Dordogne by Melody Phaneuf

Product Prototype of Switch Plate with Flower Still Life

Product Prototype ~ Switch Plate

Second in the series of switch plate design prototypes.

Product Photography: Martha DiMeo
Painting: Mums & Blue Willow by Melody Phaneuf

Product Prototype of Tool Kit with Flower Painting by Melody Phaneuf

Product Prototype ~ Tool Kit

Do everyday utilitarian items have to be dull? I think not. While doing the product photography for these prototype samples, I pulled out the tool kit in need of a screw driver. In the gray dull case I found the next canvas. Having fun, I selected two paintings to create both a feminine and masculine look. The paintings Peaches and Lillacs is for the “Hers” version.

Product Photography: Martha DiMeo
Painting: Peaches and Lillacs by Melody Phaneuf

Digital Product Prototype Tool Kit with marine painting by Melody Phaneuf

Product Prototype ~ Tool Kit

The “His” toolkit features the painting Harbor Sunset.
These prototypes were particularly fun to create. Using the embossing feature in Photoshop, I “stamped” the front of the case.

Product Photography: Martha DiMeo
Painting: Harbor Sunset by Melody Phaneuf

Digital Product Prototypes of Tool Kits, Inside View

Product Prototype ~ Tool Kits, Inside View

Shouldn’t the inside not look as pleasing as the front? Enlarging a small section from each painting created a field of color for just the right accent and finishing touch to the tool kit design.

Digital Product Prototype of Rose Bath Salt

Product Prototype ~ Health & Beauty Product

Is there any product that couldn’t be beautified when adorned with art? The painting of roses titled Fragrant Delight was a natural pairing with bath salts.

The painting was wrapped around the bottle, the ribbon’s hue changed from peach to pink and the badly distressed cork top was restored to its original condition.

Product Photography: Martha DiMeo
Painting: Fragrant Delight by Melody Phaneuf

Product prototype ideas available for licensing.


Product Ideas Conceived & Developed by Martha DiMeo & Melody Phaneuf

Interested in these product ideas? Contact Melody Phaneuf at the above number and email or Martha DiMeo through the Contact Us page.